Introduced Spring 2005

8.0 megapixel CMOS sensor (below)

3fps continuous shooting

Burst rate of 14 frames (Large JPEG)

High-performance second-generation DIGIC II processor gives
improved colour rendition, accuracy, processing and start-up speed.

7-point autofocus system with selectable AF modes

Records separate RAW and JPEG files for each image

USB 2.0 Hi-Speed and Video Out interface

Monochrome shooting mode

New compact lightweight body design

Digital Photo Professional (DPP) RAW file processing software

Compatible with EF and EF-S lenses and EX-series Speedlites

The EOS 350D is a replacement for the EOS 300D, but incorporates many of the features of the EOS 20D. Unlike the 300D, the autofocusing and metering options are user-selectable, rather than being set according to the shooting mode.

EOS magazine, March 2005, page 58

Type: Digital AF/AE single-lens reflex camera with built-in flash
Compatible lenses: Canon EF and EF-S
Crop factor: 1.6x (lens on EOS 350D gives the same field-of-view as a lens with 1.6x the focal length on a 35mm full-frame camera).

Image sensor
Type: High-sensistivity, high-resolution, single plate CMOS sensor
Image size: 22.2 x 14.8mm
Effective pixels: approx 8 million (3472 x 2312)
Total pixels: approx 8.2 million (3520 x 2328)
Pixel unit: 6.4m square
Aspect ratio: 2:3
Colour filter type: RGB primary
Low-pass filter: fixed position in front of the image sensor
Cleaning mode: provided

Recording system
Media: CompactFlash (CF) card
File size:
• Large/Fine – 3.3MB
• Large/Normal – 1.7MB
• Medium/Fine – 2.0MB
• Medium/Normal – 1.0MB
• Small/Fine – 1.2MB
• Small/Normal – 0.6MB
• RAW – 8.3MB
RAW+JPEG: RAW + JPEG (Large/Fine) simultaneous recording
Information recorded: complies with design rule for camera file structure
Folders: created automatically by camera; captured images are automatically assigned a file number fro 0001 to 9999; up to 100 images can be stored in each folder.
File numbering:
• continuous (even after you replace the CF card)
• auto reset (starts from 0001 with each newly formatted CF card; starts from the last recorded image if the replacement card already holds images)
Processing parameters:
• Preset 1 (automatic setting for basic zone modes; default settings for creative zone modes
• Preset 2 (‘0’ set for all parameters)
• User settings (3 sets for 5 levels of contrast, sharpness, colour saturation and colour tone)
• Monochrome (5 levels for contrast and sharpness; none, yellow, orange, red or green filter effect; none, sepia, blue, purple or green colour tone)
Colour space: selectable between sRGB and Adobe RGB

Recording media drive
Type: accepts CF card Type I and Type II
Slots: one
Formatting: in camera

White balance
Type: auto white balance with image sensor
Basic zone: auto white balance set automatically
Creative zone: the following modes are selectable (colour temperature is approx.)
• auto (3000-7000 K)
• daylight (5200 K)
• shade (7000 K)
• Cloudy (6000 K)
• tungsten (3200 K)
• white fluorescent (4000 K)
• flash (6000 K)
• custom (2000-10,000 K)
White balance correction:
• blue/amber bias 9 levels
• magenta/green bias 9 levels

White balance bracketing:
three exposures with up to 3 levels in whole level increments with a single shutter release; can be combined with autoexposure bracketing (9 images saved to CF card; white balance bracketing cannot be used with RAW or RAW+JPEG recording

eye-level (fixed pentamirror)
Focusing screen: fixed
Dioptric adjustment: from –3 to +1 dioptre
Eyepoint: 21mm
Coverage: approx. 95%
Magnification: 0.8x (50mm lens at infinity, –1 dioptre)
Viewfinder information includes:
• 7 AF points
• AE Lock, FE Lock, AEB in progress, flash ready, FP flash, flash exposure compensation, red-eye reduction, shutter speed, aperture, exposure compensation, manual exposure level, AEB level, flash exposure compensation, maximum frame burst, AF confirmation, CF card error warnings, no CF card warning.
Mirror: quick-return half-mirror
Viewfinder blackout: approx. 170ms at 1/60 second or faster
Mirror lockup: enable with C.Fn 7-1
Mirror cut-off: none with lenses up to EF 600mm f4
Depth-of-field preview: enabled with depth-of-field preview button
Eyepiece shutter: none, but eyepiece cover provided on strap

Type: TTL-CT-SIR CMOS sensor
AF points: 7
Focusing modes:
• One-shot AF (locks after focus is achieved)
• Predictive AI Servo AF (tracks subject movement)
• AI Focus AF (auto switching between One-shot and AI Servo)
• manual
Focus point selection:
• automatic
• manual
AF point display: shown on LCD panel and superimposed on the focusing screen
Working range: EV 0.5 to 18 (20C, ISO 100, under Canon’s testing procedure)
AF assist beam: rapid low-power firing of built-in flash

Exposure control
Type: Open aperture TTL metering with 35-zone SPC
Metering modes:
• evaluative (linked to all AF points)
• partial (approx 9% at centre)
• centre-weighted average
Exposure modes:
• program AE (shiftable)
• shutter-priority AE
• aperture-priority AE
• depth-of-field AE (A-DEP)
• full auto (non-shiftable)
• programme image control (portait, landscape, close-up, sports, night format, flash off
• manual (including bulb)
• E-TTL II autoflash AE
Metering range: EV 1 to 20 (20C, 50mm f1.4 lens, ISO 100)
ISO speed: 100, 200, 400, 800 and 1600 in creative zone modes; set automatically between ISO 100 and 400 in basic zone modes
Exposure compensation:
• manual (up to 2 stops in 1/2 or 1/3 stop increments)
• autoexposure bracketing (3 exposures at different settings up to 2 stops in 1/2 or 1/3 stop increments)
AE Lock: enabled with AE Lock button (automatic in One-shot AF mode)
Multiple exposures: not possible

Type: vertical travel, mechanical, focal plane, with all speeds electronically controlled
Speeds: 1/4000 second to 30 seconds; X-sync at 1/200 second
Release time lag: 105ms if shutter button is partially depressed; otherwise 208ms
Self-timer: 10 second delay
Camera shake warning: provided in full auto and PIC exposure modes

Modes: single and continuous
Continuous shooting speed: approx. 3fps (with battery pack)
Maximum burst:
• Large/Fine – 14 frames
• Large/Normal – 36 frames
• Medium/Fine – 27 frames
• Small/Fine – 80 frames
• Small/Normal – 780 frames
• RAW + Large/Fine – 4 frames
• RAW – 5 frames
Image review time: can be set to off, 2, 4 or 8 seconds, or hold

Built-in flash
Type: auto pop up, retractable, built into the pentaprism
Metering: E-TTL II autoflash
Guide number: 13 (ISO 100, metres)
Recycling time: approx. 3 seconds
Coverage: to 17mm focal length
Firing conditions: in basic zone modes flash pops up and fires automatically where appropriate in low-light and back-lit conditions; in creative zone modes flash fires every time when manually popped up.
Flash level control: automatic flash output reduction for backlit conditions and daylight flash
Flash exposure compensation: up to 2 stops in 1/3 or 1/2 stop increments
Second curtain sync: possible
Red-eye reduction: illumination by lamp

External Speedlite
Compatability: fully compatible with EX-series Speedlites; EZ-series Speedlites only operate in manual and stroboscopic modes; flash guns with external metering system (including the Speedlite 480EG) will synchronise at speeds up to 1/200 second; a synchonisation speed of 1/60 second is recommended for studio flash
Flash exposure compensation: can be set on camera up to 2 stops in 1/3 or 1/2 stop increments; if flash compensation is set both on the camera and on a Speedlite, the Speedlite setting will override the camera setting
Flash exposure bracketing: possible with Speedlites 580EX, 550EX, MR-14EX and MT-24EX
Modelling flash: enabled with Speedlites 580EX, 550EX, 420EX, MR-14EX and MT-24EX; activated by pressing the depth-of-field button; provides 70Hz for 1 second
Wireless flash: enabled with Speedlites 580EX and 550EX (master or slave), 420EX (slave only), MR-14EX and MT-24EX (master only), and ST-E2 (master only)

LCD monitor
TFT colour liquid crystal
Size: 1.8 inches
Pixels: approx 115,000
Coverage: approx. 100% (for JPEG images)
Brightness adjustment: 5 levels

Image display format:
• Single image
• 9-image index
• Zoom (1.5x to 10x in 15 steps)
Info in single image display: filenumber, histogram, colour space, shooting date/time, ISO speed, metering mode, shooting mode, shutter speed, aperture, exposure compensation amount, flash exposure compensation amount, white balance correction, images recorded, protect, recording quality, white balance, monochrome
Highlight alert: in single image display mode , highlight portions containg no image information will blink
Rotated display:
• manual (90 and 270)
• automatic (applied during playback, not during image review after image capture)
Jump option: advance by 10 or 100 images, or by shooting date
Video output: compatible with NTSC/PAL video output terminals
Protection: a single image can be protected or unprotected
Erase: a single image or all images can be erased if they are unprotected

• Shooting 1 (6 items)
• Shooting 2 (7 items)
• Playback (5 items)
• Setup 1 (7 items)
• Setup 2 (7 items)
Menu language: 15 available
Firmware: possible by user

Direct printing
Compatible printers: Canon CP Direct and Bubble Jet Direct
Printable images: JPEG (JPEG images in RAW + JPEG can be printed, but not RAW)
Printing system:
• single image
• DPOF batch printing
Style settings:
• Borders (borders or borderless)
• Date (on or off)
PictBridge: available (with compatible printer)

Other features
Custom functions: 9 custom functions with 24 settings
Digital terminal: USB 2.0 (Hi-Speed), mini-B connector
Video output terminal: provided (PAL/NTSC)
Remote control terminal: 2.5mm mini-jack for Remote Switch 60E3
Wireless remote control: with RC-1 or RC-5
Tripod socket: provided
LCD panel illumination: provided

Power source
Battery: one Battery Pack NB-2LH
Start-up time: 0.2 second
Battery check: provided
Power save: power turns off after 1, 2, 4, 8, 15 or 30 seconds (user selectable)
Date/time backup battery: one Lithium CR2016 button cell; approx. 5 year life; no backup battery check or warning; date and time must be reset when battery is changed
Operating conditions: 0C to 40C; 85% or less humidity

Body materials
Chassis: stainless steel and polycarbonate with glass fibre
Exterior: ABS resin, polycarbonate resin, polycarbonate mixed with special conductive fibres

Size and weight
Dimensions: 126.5 x 94,2 x 64mm
Weight: 485g

Price and availability
RRP in UK (at April 2005):
• 749.99 (body only)
• 799.99 with EF-S 18-55mm f3.5-5.6 lens
• 1029.99 with EF-S 18-55mm f3.5-5.6 and EF 55-200mm f4.5-5.6 II lenses
Available: April 2005

HAVE YOU BEEN biding your time? Waiting for a digital camera which offers all the features you want at a competitive price? Well now is the time to feel smug. The camera is here, and it is called the EOS 350D. If you are one of the 33% of EOS magazine readers planning to buy an EOS digital camera in the next two years*, there is a good chance this is the model you will choose.

The EOS 350D has more megapixels than the 300D, gives more user control than the 300D, is smaller and – most importantly for some photographers – is black**. It is also only 749.99 (RRP) for the body. This compares to 899.99 (RRP) for the EOS 300D body when it was launched at the end of 2003.

Although the EOS 350D will replace the 300D, This earlier model will still be available for a while, with a street price significantly lower than that of the 350D. Is it still worth considering? And then there is the EOS 20D at 1269.99 (RRP). How does this fit into the range? The next few pages will help you to answer these questions.

More megapixels
How many pixels do you need? The resolution of your final images is governed by the number of these tiny little picture elements packed into the camera’s digital sensor. The EOS 350D offers 8 million, similar to the 8.2 million found in the professional EOS 1D Mark II, and significantly more than the 6.3 megapixels of the EOS 300D.

Does this mean that the new consumer camera will produce images of similar quality to the pro model? Yes, is the simple answer. With this number of pixels, producing perfect prints up to A3 and larger should not be a problem.

More pixels means more processing of the image file inside the camera, yet Canon has not only kept the EOS 300D shooting speed of 3fps, but increased the ‘burst’ from 4 to 14 frames for Large JPEG files. (The burst is the number of continuous exposures the camera can make before the memory buffer becomes full and the shooting stops while data is transferred to the CompactFlash card.)

Improved processor
Credit for the impressive shooting performance of the EOS 350D is due to Canon’s DIGIC II processor. This has already been seen in cameras suchas the EOS 20D and 1D Mark II. But DIGIC II is not just there to speed up image processing. It’s greater capacity over the original DIGIC means that more complex algorithms can be used for evaluating exposure and focus, increasing the overall performance of the camera.

Image files
One big difference between the EOS 300D and 350D is the way the cameras handle RAW images. With the 300D, the RAW fle contains an emedded JPEG (Middle/Fine) file, but you need dedicated software to extract it. The 350D allows you to shoot RAW andJPEG (Large/Fine) files at the same time, and these are saved simultaneously to the CompactFlash card. This is ideal when you need to access a file quickly for proofing, while keeping the RAW image for later processing.

White balance
A feature already seen on the EOS 20D is white balance correction. This offers 9 levels of blue/amber and magenta/green bias to all the white balance modes. Think of it as a digital colour filter which gives similar results to glass colour compensating filters available for film cameras.

The EOS 300D offers white balance bracketing with blue/amber adjustment – the 350D adds magenta/green adjustment to this feature. When you press the shutter button, three separate images are taken, each with a different colour bias.

Processing parameters
As with the EOS 300D, the 350D has a default Parameter 1 which set the contrast, sharpness and colour saturation to +1 for more vivid, sharper images. Parameter 1 is set automatically in the basic zone shooting modes. In the creative zone modes, you have the option of Parameter 2, where all the settings are at 0. There are also three user set parameters, where you can apply five different levels to four different variables.

One parameter set missing is Adobe RGB. this is because, unlike the 300D, the 350D allows you to choose between sRGB and Adobe RGB colour spaces separately.

However, as with the 20D, there is now a monochrome parameter. This lets you shoot with five levels of contrast and sharpness, five different filter effects and five different tones. Forget glass filters, forget splashing around in a darkroom – you can now make white clouds stand out against a blue sky and add a sepia tone as you shoot.

User-selectable AF modes
One of the criticisms of the EOS 300D is the lack of autofocusing and metering choice offered. Although One-shot, AI Servo and AI Focus AF are available, they are set automaticaly according to the shooting mode selected. The same is true of evaluative, partial and centreweighted average metering. The EOS 350D has responded by allowing you to choose the AF and metering modes in the creative zone settings.

Built-in flash
With the built-in flash, or an attached EX-series Speedlite, E-TTL II autoflash metering is used to give consistent flash exposures.

The distance between the centre of the flash head and the lens axis is 5.5mm more than on the EOS 300D. This may not sound much, but it helps to reduce the risk of red-eye in portraits, and also reduces the risk of a longer lens barrel obstructing the flash coverage.

Custom functions
The EOS 20D has 18 custom functions. These allow you to alter the way in which the camera operates. The EOS 350D features a sub-set of nine of the most useful of these functions.

Power source and accessories
One major change from previous EOS digital cameras is the power source. The EOS 350D uses Battery Pack NB-2LH, which is smaller than the more familiar BP-511A used in the 300D and other EOS models. The camera comes with one battery pack, a Battery Charger CB-2LT, Video Cable VC-100 and Interface Cable IFC-400CPU (USB).

Battery Grip BG-E3 is an accessory well worth considering if you have large hands – it improves the handling of the small camera body. The grip accommodates two NB-2LH or six AA-size batteries.

Also available are an AC Adapter Kit ACK700 and Semi-hard Case EH18-L.

Supplied software includes camera drivers, Digital Photo Professional, PhotoStitch, Zoom/Image Browser, EOS Capture and ArcSoft PhotoStudio.

Final choice
As you can see, there is little completely new in the EOS 350D. Instead,it is a combination of features from the EOS 300D and EOS 20D. so which camera is right for you?

The 300D will soon be discontinued, but has the advantage of price while still available. If you want a digital EOS, but can’t afford the 350D, the 300D offers a good entry point.

The EOS 20D is a semi-professional cameras – certainly a lot of professionals are using it, either as their main camera, or a back-up. It has a stronger build than the 350D, and a slightly stronger specification in some areas.

The 350D, though, has all the features a non-professional user is likely to need, and a much lower price point. It is also a camera which should last for several years before you feel the need to update to whatever Canon is currently researching and developing.

released 17 February 2005

Introducing the new EOS 350D

Canon upgrades world’s best selling Digital SLR
Canon, leader in photographic and imaging technology, is pleased to announce the launch of the upgrade to its hugely popular EOS 300D Digital SLR - the 8.0 Megapixel, 3 frame per second EOS 350D. The launch completes a refresh of the entire Digital EOS line-up and confirms Canon’s commitment to Digital SLR research and development.

“The EOS 300D kick started the digital SLR revolution, becoming the best selling model of all time , the EOS 350D Digital will now take over, playing a major role in Canon’s digital SLR strategy,” said Malcolm Hills, Head of Canon Consumer Imaging in the UK and Ireland. “Canon predicts the D-SLR market will double in size by the end of 2006.”

The EOS 350D Digital features a newly developed, second generation, extremely low noise APS-C size 8.0 Megapixel CMOS sensor – the fourth new CMOS sensor from Canon in just twelve months. It is powered by the same DIGIC II image processor found in Canon’s professional series D-SLR cameras, and features 3 frames per second, 14 frame burst operation, USB 2.0 Hi-Speed interface, simultaneous RAW and Large JPEG writing and 0.2 second start up time. The camera is more than 10% lighter and 25% smaller by volume than the EOS 300D. It is available in the traditional EOS black finish.

“The camera combines ease of use with many of the same compelling technologies found in Canon’s professional series EOS cameras, chosen by more than 70% of pro photographers at the 2004 Athens Olympics ,” observed Hills. “For the first time, every camera in the EOS digital range now incorporates a Canon original CMOS sensor and Canon DIGIC II processor.”

In terms of speed and resolution, Canon now has the leading performance camera in every D-SLR segment; all launched since January last year:

- EOS-1Ds Mark II - 16.7 Megapixel full frame 35mm sensor, 4 fps

- EOS-1D Mark II - 8.2 Megapixel APS-H size sensor, 8.5 fps

- EOS 20D - 8.2 Megapixel APS-C size sensor, 5.0 fps

- EOS 350D - 8.0 Megapixel APS-C size sensor, 3.0 fps.

Target user
With plain language menus, intuitive controls and default settings chosen to reflect general every-day use, the EOS 350D is designed to appeal to digital still compact users looking to expand their creativity, and film SLR users who have been waiting for 8.0 Megapixel performance at this price point. It will be available as body only and in kit form with the new EF-S 18-55mm f/3.5-5.6 II lens.

Improvements over the EOS 300D
The new CMOS sensor and high performance DIGIC II performance lead a number of improvements to the EOS 300D. Other advances include E-TTL II distance-linked flash metering for easy, consistent and precise flash exposures. Users can now select between three focus modes: One-Shot AF, AI SERVO and AI Focus. Writing to memory card is 3.5 times faster and the interface is upgraded to USB 2.0 Hi-Speed for fast image downloads. Mirror lock-up and 2nd curtain flash have also been added.

The camera now features the same Monochrome mode found on the EOS 20D, allowing users to shoot in black & white with a range of filter effects. White Balance correction of both blue/amber and magenta/green bias is available to 9 levels and WB bracketing is extended to include the magenta/green bias direction. Digital Photo Professional RAW image processing software – the same professional workflow software supplied with Canon’s 5999.99 EOS-1Ds Mark II, has been added to the standard supplied software.

Low noise sensor and precision optics
The CMOS sensor features redesigned pixel sites, with improved capacity to isolate any residual charge remaining after the pixel site is reset. This is then subtracted from the exposure to suppress any random pattern noise. Improvements in image quality are particularly noticeable with long shutter exposures and high ISO settings, and result in more even rendering of uniform surfaces, such as blue skies. The low noise of the second generation CMOS sensor delivers clean images from ISO 100 through to ISO 1600.

The APS-C size sensor gives the camera a 1.6x magnification compared to 35mm cameras. The camera’s EF-S lens mount works seamlessly with all of the more than 60 Canon EF lenses – the world’s largest interchangeable lens system. It is also compatible with the four EF–S lenses developed for Canon’s APS-C format digital SLRs (the EOS 20D and EOS 300D) including the new EF-S 60mm f/2.8 Macro USM lens.

Faster processing for better results
Underpinning the camera's performance is Canon's high-speed DIGIC II (Digital Image Core) processor, as found in Canon’s professional series EOS-1D Mark II and EOS-1Ds Mark II. DIGIC II is Canon’s second generation image processor, purpose built to handle the complex algorithms required for maximum image quality; optimally processing functions such as white balance and colour rendition. By integrating key functions onto a single processor, DIGIC II delivers superb quality images without trading camera responsiveness. "Digital image quality is dependent on three factors: lens quality, sensor performance and image processing capability,” said Hills. “Canon is a developer, designer and manufacturer of the key components in each of the three critical technology areas: lens, CMOS sensor and image processor. It is the leadership position in each of these core technology areas that gives the EOS 350D its edge.”

Better focusing
Focus can now be selected between One Shot AF (for single shot focusing), AI SERVO AF (for predictive tracking of subjects approaching at up to 50kph up to 10m away ) and AI Focus AF (switches automatically between One Shot AF and AI SERVO AF when subject movement is detected). This improves on the EOS 300D by providing direct selection of the three focusing modes. For more flexible focusing, AF point selection is now possible with the cross keys as well as from the main dial. Full time manual override is available with all EF Auto Focus lenses, while a new Precision Matte screen gives a brighter viewfinder image for easier, more accurate manual focusing.

Improved flash
The pop-up flash has a guide number of 13 and sits even higher (95.5mm) above the optical axis than on the EOS 300D, helping suppress red eye effect and reducing the possibility of lens barrel shadow. Angle of coverage extends to support wide lenses to 17mm. Flash compensation of 2 stops in 1/3- or 1/2- stop increments is available with both the built-in flash and with all EX-series Speedlite flash units.

Print and review
Lab-quality prints can be produced without the need for a computer by directly connecting the EOS 350D to any PictBridge compatible photo printer via the supplied USB cable. The new USB 2.0 Hi-Speed connection improves computer upload times, and is also compatible with USB 1.1 and Picture Transfer Protocol (PTP) for driverless transfers.

The 1.8" LCD is used to select and review photographs to be printed and set print variables. During image playback, it is possible to jump forward or back by date, by single image, or by groups of 10 or 100 images. Review display modes have been extended, making it possible to review an image without overlaying any information.

High-end exposure control
The EOS 350D retains the accurate 35 zone TTL metering of the EOS 300D. The three metering modes (evaluative, partial, and centre weighted average) are now manually selectable and both exposure compensation and exposure bracketing are available in 1/2 stop increments as well as the 1/3 stop increments of the EOS 300D. The EOS 350D Digital retains the popular Programmed Image Control modes of the EOS 300D, such as Night Portrait, Sports, Close-up, Landscape, Portrait and Flash OFF.

Shooting adaptability
Shutter speeds extend from 30 sec to 1/4000 sec, plus bulb and high-speed x-sync at 1/200s. The memory card slot supports 2GB and higher CompactFlash Type I and II cards. Optional wired or infra red wireless remote control is available. Seven preset White Balance settings (such as cloudy, tungsten, fluorescent, etc.) plus custom White Balance and 3 stop White Balance Bracketing (WB-BKT) ensure that image colours match the photographer’s recollection of the scene.

Comprehensive accessories, software and online access
The EOS 350D comes complete with NB-2LH battery pack, charger, USB cable, video cable, wide embroidered anti-slip neck strap. A new optional

Battery Grip BG-E3 gives the camera a solid and balanced pro feel, particularly when the camera is fitted with longer lenses, and includes a shutter release and main dial for vertical/portrait shooting. It comes complete with one magazine that takes six AA batteries and another that takes two NB-2LH Li-Ion rechargeable batteries.

Purchase of the EOS 350D entitles photographers to membership of the CANON iMAGE GATEWAY with a 100 MB online photo album for image uploads. As well as Digital Photo Professional RAW image workflow software, ZoomBrowser EX 5.1 (Windows) and ImageBrowser 5.1 (Mac) are included for handling image file transfers between camera and computer, managing and printing files, and preview and conversion of RAW images. PhotoStitch is included for seamless merging of panorama shots. Arcsoft PhotoStudio software allows artistic and creative manipulation of images.

key features

EOS 350D

EOS 350D




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