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Canon press release
Canon celebrates 50 years of SLR cameras
6 January 2009
Canon celebrates a milestone with the 50th anniversary of Canon single-lens reflex cameras.
Canon has been building and selling SLR cameras since the launch of the Canon Flex in May 1959. Today, Canon SLR cameras have been accepted as the benchmark standard for amateur and professional photography and, to date, over 50 million Canon SLRs have been sold worldwide.
The EOS series was born in 1987 with the EOS 650 and the EF-series (Electro focus) lens system where the camera and lens communicate through electrical contacts rather than mechanically, as was previously the case. The EOS series and EF lenses have proved incredibly popular with more than 40 million EF lenses sold worldwide. Incredibly, 10 million of these have been produced within the last 3 years, thanks to the most radical change in photography and the biggest boom – the move from film to digital.
It was the debut of the EOS 300D in September 2003 that really shook things up. The EOS 300D was the first affordable digital SLR aimed at general consumers and it took the world by storm, while professional EOS-1 series cameras and EF lens are chosen by the majority of the world’s news and sports photographers.
Canon continues to innovate to this day. The new EOS 5D Mark II is the first camera to record Full HD movies and opens a multitude of new possibilities for photojournalists and news photographers. Through ongoing investment in research and development and by listening to its users, Canon will continue to offer photographers the very best tools available and lead the image culture for the next 50 years.
(Oscar: A hi-res version of the 50th Anniversary of Canon SLR logo can be downloaded from the press release at http://www.canon.co.uk/press_centre)
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