EOS 400D/DIGITAL REBEL XTi key features

Press release

Specification

Information

Introduced August 2006

• 10.1 Megapixel CMOS sensor
• Canon’s EOS Integrated Cleaning System
• 2.5” LCD screen with 230K pixels and 160º viewing angle
• High-precision 9 point AF system
• Picture Style image processing parameters
• DIGIC II image processor with 0.2 sec start up
• Digital Photo Professional RAW processing software
• Compact and Lightweight body
• Fully compatible with EF and EF-S lenses and EX-series Speedlites

Canon’s EOS 300D, the world’s first consumer D-SLR, kick started a digital revolution in 2003. “We are now witnessing a mass consumer trend towards D-SLR,” said Mogens Jensen, Head of Canon Consumer Imaging Europe.

Consumer research shows it is not only existing film SLR owners now switching to digital SLR photography. “On top of the existing 21 million analogue EOS shooters, a completely new profile of consumer is adopting digital EOS and driving growth,” said Jensen. “With European household penetration having only just hit 3%, the question now is not ‘will this market be big’, but ‘how big will this market become’.”

Canon is the only D-SLR brand to own and manufacture the sensor, processor and lenses in house. “EOS photographers benefit from 20 years of ongoing research investment into EOS,” said Jensen. “EOS photographers have the great advantage of owning a system camera in which every element is designed at a very fundamental level to work as a balanced, integrated whole. It is one reason why more than 70% of registered photographers at the Athens Olympics shot on EOS.” With EOS, Canon aims to provide consumers with the widest and most expandable camera system available, including over 60 EF lenses and Speedlite flash units.